How it works
No matter if you already offer financial services, or the world of credit is completely new to you, we can help your business offer data-driven credit solutions that deliver better customer outcomes.
Let’s chat
First, we work with you to decide on the best marketplace integration for your business. From there, we’ll get you set up.
The technical bit
With our Partner Ecosystem, we can get you set up in under an hour. You then integrate via our simple API to deliver the customer journey that works for you.
And we’re live
You’ll meet with your dedicated Growth Manager to run through your success plan and your marketplace goes live.
Your customers are already looking for finance
The cost of living is affecting everyone’s finances. 93% of people in the UK have seen their spending increase since the pandemic, and 14.3 million households consider their financial situation to be worse than before.
By giving your customers access to fair, affordable credit in an FCA regulated environment, you can help them to effectively manage their finances and improve their situation, whilst increasing loyalty to your brand.
Our embedded finance solution
Most traditional underwriting relies on one-size-fits-all calculations and bias assumptions. By leveraging the data available, we can put the power back in the hands of customers by assessing their eligibility based on a more accurate picture of who they are.
- Offer your customers personal credit solutions 24/7 with the UK’s widest lending marketplace
- Create a seamless end-to-end brand experience using APIs to deliver financial solutions in your digital environment
- Tailor your marketplace to deliver the right financial products for your business
- Harness a multitude of data sets in real time to accurately match customers to the right personal credit solution for their needs
- Offer a frictionless customer journey and deliver good customer outcomes in the shortest possible time
- Get up and running in weeks, not months
- Deliver good customer outcomes in line with Consumer Duty and help more of your customers fulfil their financial objectives
- Access our self-serve reporting suite and gain valuable insights into your customer base
Want to dig a little deeper?
How can an embedded finance API unlock new revenue streams?
20th April 2023
Are you considering investing in an embedding finance solution? The hotly anticipated technology is being hailed by many as the…
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What is embedded finance and how can it help businesses?
20th April 2023
Are you looking for ways to grow your business, create new revenue streams, or enable seamless user journeys for your…
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16 reasons to embrace the embedded lending revolution
20th April 2023
Did you know that around two in five UK adults either considered or applied for at least one financial services…
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Aro and Equifax partner to deliver a new data-driven marketplace
7th February 2024
MANCHESTER, UK – 7 February 2024 – Aro, the UK’s go-to embedded finance partner for brands, has today announced a…
Learn more about Aro and Equifax partner to deliver a new data-driven marketplace
Freedom Finance announces a significant rebrand, unveiling its new identity as Aro
25th September 2023
PRESS RELEASE The rebrand illustrates the company’s continued ambition to deliver personal credit solutions 24/7 through its embedded finance platform…
Learn more about Freedom Finance announces a significant rebrand, unveiling its new identity as Aro
Celebrating diversity, equity and inclusion at Aro
30th June 2023
June marks Pride Month – the time marked out in our calendar to both recognise the challenges still faced by…
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How we’re supporting the Fintech Pledge
22nd May 2023
Last week, the Bank of England raised interest rates for the twelfth time in a row, further squeezing household budgets…
Learn more about How we’re supporting the Fintech Pledge
Risk and reward: We speak to our Outstanding Leader in Compliance, Nicola Matthias
18th May 2023
As anyone who submits industry award submissions will know, actually winning a category is no easy feat. The credit space…
Learn more about Risk and reward: We speak to our Outstanding Leader in Compliance, Nicola Matthias
The rise of embedded finance: Why insurers will benefit from product diversification
3rd May 2023
Highly regulated industries like insurance have faced an avalanche of regulation in recent years. New pricing rules for customers and…
Learn more about The rise of embedded finance: Why insurers will benefit from product diversificationLet’s chat
Put credit solutions within reach of even more of your customers.